Michelman Unveils New Brand Identity

CINCINNATI - Michelman, a leading manufacturer of water-based coatings for paperboard and performance-enhancing additives for industrial applications, is unveiling a new brand identity, corporate tagline and marketing campaign designed to raise the company's profile and communicate its value proposition to customers. The new trademark-protected tagline, "Your Competitive Edge," reflects Michelman's focus on helping its customers capture new market opportunities; launch new, truly differentiated products; and thrive in competitive global markets.