Micro Powders Unveils Brand Refresh

Micro Powders announced a brand refresh alongside an expanded portfolio of sustainable, natural, and biodegradable solutions designed to replace materials facing regulatory scrutiny. The company, a global leader in high-performance waxes and fine powder additives, stated that its renewed focus on sustainability aligns with growing industry demand for safer and responsibly sourced ingredients.

“Our customers know us as nimble problem solvers, and that hasn't changed,” said Gary Strauss, president of Micro Powders. “What has changed is an increased focus on delivering the sustainable ingredients companies and consumers are clamoring for.”

Micro Powders highlighted recent advancements in next-generation sustainable additives for industries such as coatings, inks, personal care, and toiletries. “Sustainability is at the heart of our innovative strategy,” said Deena Strauss, CEO of Micro Powders. “We’re creating solutions our customers trust—while remaining conscious of our environmental impact.”

The company invites formulators and industry professionals to explore its new brand identity and product offerings at micropowders.com, which showcases PTFE and microplastic replacement technologies, newly launched products, and upcoming innovations planned for 2025 and beyond.