Gaco Expands Portfolio with Unified Brand Architecture

Gaco announced the expansion of its brand portfolio, consolidating its coatings, adhesives, and sealants under the Gaco name. The rebrand streamlines product selection while reinforcing the company’s market leadership and commitment to technical excellence.

“As we integrate our coatings, adhesives, and sealants under the Gaco name, we are reinforcing our commitment to delivering best-in-class solutions at every level of the building envelope—from foundation to roof,” said Jamie Gentoso, president of Holcim Building Envelope.

The new brand architecture introduces seven distinct sub-brands:

• GacoFlex – Roof restoration, coatings, and roof foam
• GacoPoly – Liquid-applied decking, waterproofing, and coatings/air vapor barriers
• GacoDeck – Liquid-applied deck coatings
• GacoFloor – Floor and safety traffic coatings
• GacoSeal – General construction and building envelope sealants
• GacoBond – General construction and building envelope adhesives
• GacoIndustrial – Industrial and specialty adhesives, coatings, and sealants

Legacy brands such as Pacific Polymers, ER Systems, Elastek, Acryl-R, and others will be folded under these sub-brands while maintaining their established formulations and performance.

“Our rebrand isn’t just about a new look—it’s about reaffirming our relentless focus on customer success,” said Lauren Pagano, president of Gaco and Enverge at Holcim Building Envelope. “Every solution in our portfolio is backed by decades of innovation and real-world performance.”

As part of the transition, Gaco is introducing a refreshed brand identity and a new logo representing its evolution From the Ground Up. Customers will see the updated branding reflected across product packaging, marketing materials, and digital platforms throughout the year.

For more information, visit gaco.com.