AkzoNobel’s “It all adds up” campaign promotes sustainability in wood products, emphasizing waste reduction, energy savings, and operational efficiency.

In the realm of wood coatings, achieving a "natural look" has become a hallmark of modern design. To accomplish this, not only is low gloss required but also high transparency to preserve the vibrant colors of the wood.

“We are excited to bring these high-quality waterborne and polyurethane coatings to wood finishers in our region," says Cate Donovan, VP of Sales for ML Campbell.

As the successor to Zenith, Cerulean™ brings the ‘best of both worlds’ to distributors and OEMs, with a luxurious finish that offers the feel of solvent-based solutions.

Designed for protection in clear wood finishes, the new product is  a TEA-free, low-VOC, 50% solids, self-crosslinking waterborne polyurethane dispersion that delivers high abrasion, chemical, and black heel mark resistance. 

HGTV Home^® by Sherwin-Williams introduced new cabinet and furniture paint, a new acrylic urethane enamel that provides a factory-like finish on cabinets and furniture, can be tinted to any color, and is offered in satin and semi-gloss sheens.

When comparing the performance of polymer emulsions made with substituted styrene versus conventional styrene in direct-to-metal, wood coatings, concrete sealer, and FR/intumescent coating applications, the results demonstrate improved performance properties when the substitute is utilized.

The new resin is made without the use of intentionally added fluorosurfactants and ideal for flat through semi-gloss coatings. 

Both the sealer and the semi-transparent stain are formulated for all environments, even those in the harshest areas near open water. They are formulated to penetrate below the surface and create a flexible, breathable barrier that expands and contracts with environmental elements to protect against water damage.

The new range provides a complete spectrum of sheens, from high gloss to dead flat, and draws inspiration from the rich heritage and craftsmanship of trusted, Italian-inspired formulations.